With more than 10 million users,
FourSquare may be the most used social network, behind Facebook and Twitter. If
you own a nightclub, bar or restaurant, you most likely serve guests who check
in on FourSquare. But are you strategically engaging your customers? Review the
checklist below to see if you are up to date on three of the most important
FourSquare practices.
1. Claim Your
Location
To those well versed in FourSquare, this is a
no-brainer. Venues on FourSquare fall into two categories, “claimed” and “unclaimed.”
Claimed locations have been officially identified by the owners of their
establishments to the corporate FourSquare office, which then gives claimants
the special privileges of running promotions, editing the page’s information
and retrieving statistics on visitor usage. Unclaimed locations, though
unmanaged, allow visitors all the same options of checking in and leaving tips
but without promotional incentive.
2. Remind
People to Check-In
This tip, like the one above, may seem fairly
obvious to heavy FourSquare users. Yet it is important that a business not rely
solely on customer word-of-mouth to attract traffic to its FourSquare page.
Remember that a check-in is a visit to your establishment, so the more you get
people to check-in to your venue, the more business you will receive. Proactively encourage check-ins by posting the
Foursquare logo in your establishment and on your website, reminding people to
check in.
3. Run
Promotional Offers
After claiming your location, give people a
concrete incentive to visit your establishment by offering them a free drink or
appetizer on their first, fifth, or tenth visit. Such practices can end up
turning any initial loss in resources into a profit by attracting a greater
number of customers to your establishment. These need to be strategically
executed with an eye toward increasing current sales.
Following initial competition from other
geolocation applications, such as Facebook Places and Gowalla, FourSquare has
emerged as the No. 1 GPS-determined location-sharing service. Don’t waste your
resources by checking out these other websites; focus on catering to customers
on FourSquare by following these tips and tricks.
For a complimentary list of effective Foursquare
promotions, contact Dronkers Solutions at ddronk@gmail.com.
No comments:
Post a Comment